The business world benefits from a more disciplined approach

Stuart Crainer mentioned Elisabeth Kelan and the Lehman Brothers Centre in his recent article in The Times.

Associate Editor: Gender, Work and Organization

Elisabeth Kelan has been invited to be an associate editor of the journal Gender, Work and Organization. She is very happy to work with this excellent journal.

Diversifying Apple

Many tech companies have long been criticised for the lack of diversity at the top. Notable exceptions are Meg Whitman at eBay and Carly Fiorina at formerly at HP. This is due to change with the appointment of Andrea Jung, chairman and CEO of Avon Products, to Apple’s board of directors. Andrea Jung is said to help tapping new markets: not only does she speak Mandarin fluently, she could also be a real asset in marketing technical products to women. Avon is after all a provider of beauty products through a direct seller networks referred to as the ‘Avon ladies’. Does this mean more pink laptops for women? Hopefully not. After Millard Drexler joined Apple’s board, Apple opened its retail stores. At that time most people thought it was a crazy idea but they seem to be rather successful. Andrea Jung is an experienced marketer and she will surely come up with very creative strategies to market technology to women.

Seminar Presentation

Dr Elisabeth Kelan will be presenting a paper entitled 'Engendering MBAs' at a seminar of the Diversity and Equality in Careers and Employment Research Centre (DECERe) on 24th of January from 2-3:15 pm in Elizabeth Fry room 1.34 at the University of East Anglia. For further information please contact Dr Ruth Bridgstock (01603 591673, R.Bridgstock@uea.ac.uk).