Lady Geek

I advised Saatchi & Saatchi on their Lady Geek project inspiring women to enjoy technologies.

Here is some of the press the project received:

Saatchi and Saatchi reveals "Lady Geek" survey highlights

Tech companies just don't get women

Gadget retailers failing to target women

Mujeres, deuda pendiente para la tecnología

La mujer ¿una cuenta pendiente para el mercado IT?

Vrouwen willen geen roze en glimmers meer